Our ambition is to help change the image of Ethiopia by promoting its rich natural products, culture and heritage. The company is committed to advancing the rare-to find sustainable products that compliment the true characters of Ethiopia.
Our products are imported mostly from Ethiopia, a country that is unique and a home of more than 83 tribes with a wonderful and complex/multi-cultural, and incredibly rich history. It is a nation where religion and culture fuse together uniquely and a place where hospitality and harmony prevails. It is the only African country never to be colonized, the owner of an ancient written language and the host nation for the headquarters of the African Union and the economic commission for Africa (UNCA). However, despite its potential, coupled with the richness of its economic prospects and heritage, Ethiopia is only known to the world as a place of problem and famine.
The company’s mission also pledges to conduct business in ways that insure Ethiopian workers and their families are treated fairly and safely. Ethiopia is categorized by the U.S. government as one of the GSP countries. As a sub-Saharan African country, Ethiopia is also eligible for AGOA (African Growth and Opportunity Act).